8/21/25

Customer Visits at ISOWA

 


Customers visit our company to see the machines before they ship. 

When customers visit, ISOWA members will share their own stories during the Discover ISOWA tour.

  

On Friday, many employees shared their stories.



Mr. O is a new employee, and although he is a liberal arts graduate, he aspires to be an engineer and has been assigned to the technical department.

During the Obon holiday, he will be going out to install the machinery he has been working on. I’m truly amazed by his rapid growth.

 



Mr. H, a veteran in assembly who built the same machine that he will also assist in its installation, shared his story backed by experience and technical skill. It was outstanding and truly inspiring.

 



Mr. Y from the Osaka Sales Department introduces ISOWA's company and philosophy to customers. He spoke confidently in front of a large group of customers.

 



 

This Spring, Mr. H transferred from assembly to service as he had hoped. Though young, he is truly dependable, and his story conveyed his determination.

 



Mr. M, a manufacturing technician, is working on creating assembly manuals and converting them into 3D models so that even less experienced assembly members can assemble machines properly.  One customer even said, “We want that at our company, too.”

 



From the machining department, Mr. I shared his renewed commitment to deliver “timing” in assembly and “speed” in service. I’m looking forward to the changes in the machining department from here on.

 

Mr. E showed everyone around the factory, explaining the layout of the processing machines with an emphasis on the flow of materials. I learned a lot from it.  Sorry, there’s no photo, Mr. E.



Mr. N from the assembly department explained the functional improvements made to the Ibis printing machine in recent years and demonstrated a non-stop order change.

He spoke about realizing that rather than focusing on “how to respond when the machine stops”, the real contribution to customers is “how to prevent it from stopping”, thus reducing downtime losses.

 

During the free discussion with customers, we heard various honest opinions, some of which made us exclaim, “Wow, we didn’t know there was such a need!”

 

Although I've been shouting about uncovering customers' unrecognized latent needs, I realized that we haven't even fully grasped their existing needs.

This became a great case study for Mr. N from the PO (Project O) sales team to think about.

Thank you.

 

The rush of visitors will continue next week. I look forward to everyone's passionate stories.