What Color Is Our Belief?

Since our recruitment website is getting a little old, we have been discussing its renewal.

As we discussed, we started to think that we should replace not just the recruitment website but the whole corporate website.

Around the same time, I happened to read a book about the brand design strategy of Mazda, a Japanese automaker.

It explains how they are paying so much attention to every tiny detail of their product design to reinvent its brand image.

After reading it, I wanted to do the same with ISOWA. And the website renewal is a perfect place to start.

I immediately talked to a color-coordinator that I knew, and she said she’d help.

A few days later, the first question she posed was, “What color do you think ISOWA’s corporate belief is?”

To be honest, I couldn’t answer, because I’d never thought about that.

But it got me thinking.

We got a corporate color which is purple-blue. But what does that color stand for?

Does it really represent our belief?

Well I don’t think it does.

Why not? Because when we decided on the corporate color a long time ago, we didn’t even have the belief that we have now.

Then what did the color really represent?

It represents ISOWA as just a machine manufacturer.

It was supposed to display our reliability and accountability, and our products’ robustness and stability.  

We’re still a machine manufacturer, and that has always been an important aspect of us, but, over the course of more than 15 years of corporate cultural reform, who we are deep inside and why we do what we do obviously changed.

Each member of ISOWA tries to achieve happiness of their beloved families through providing happiness to customers, that’s the core part of our belief.

That brings us to the original question.

What color best depicts us as a machine manufacturer with the firm belief?

The discussion has just started.

I really look forward to seeing where this project goes!