How innovation happens

When I was walking around the shop the other day, I found a few people doing something by the machine.

They sit together at a small table talking about something.

As it turned out, they were discussing how to improve the new feature of our flagship machine “Ibis”.


Later that day, I also ran into a pair of other engineers discussing another idea.

Although I’m not an engineer and don’t even know how to read drawings, I like to join this kind of discussion.

So I did, and ended up showering them with a lot of ideas, most of which, of course, are impractical…

Those ideas from someone who’s not even an engineer might be completely worthless to real engineers.

But it still might help them think outside the box and make a breakthrough.

That’s how everyone is involved in developments here at ISOWA.
And that’s how real innovation happens!