ISOWA’s strategy verbalizing meeting.
It’s gotten into the 3rd round.
The theme is how to realize our goal “ISOWA always keeps you going – always on the go!”
When we kicked it off, I asked them to promise me some things.
1. Don’t try to find the right answer. There is no answer to this matter.
2. Present your own opinion. Not from each department’s perspective.
3. Listen closely to what other people say.
At first we tried to start by segmenting the customers but at some point we realized we didn’t even have to try.
Because we noticed that strategy is the only thing that segments the customers.
Customer segmentation isn’t even necessary when you have clear strategies.
Then the next question was,
Which segment do we need to target?
For this question, we all agreed on targeting Segment #2.
That’s when the discussion got excited.
Then we picked one company from the segment and discussed how to embody “ISOWA always keeps you going” for that particular customer.
We found another clue during this argument.
It’s the word “Tailor-made”
When we say, “ISOWA always keeps you going”, who are YOU?
It’s not just machines or plants or management.
It’s each customer who we’re trying to keep going.
That’s why we should stop looking at things from our own side and contemplate what the president of the customer really wants from ISOWA.
Putting ourselves in the customer’s shoe, we came up with some ideas.
We brought them to the president to get his opinion the other day.
After getting his agreement and taking a look inside the plant, today we had a discussion on it.
As a result, we agreed to get the spin-off project started which will be focused on this customer with Mr. S and Mr. M appointed as leader.
We’ve also decided to put an end to the 3rd round as the spin-off project is beginning, which none of us saw coming.
Strategy verbalizing meeting will go on to the 4the round, of course.
We will be helping the new project get on the right track and keep up efforts to realize our vision.
What I’m trying to say is,
ISOWA will keep ourselves going, too!
Thank you all who has been a part of it!